Composing a quality guest post is a mixture of having the right intelligence and interesting content. When you undertake the writing of a guest post, it is imperative to consider how best can the post benefit not just the host site’s audience but also you as the author. A guest post done the right way does not only help cement your credibility but also creates a relationship full of confidence from the potential readers. So, how do you go about crafting a nice guest post? Let us analyse it in actionable steps.
The First Step is to Know the Audience
First, you need to appreciate the audience of the site you intend to contribute to. This is very critical when it comes to producing content that appeals to them. Check the past articles and observe which themes attract most readers’ focus. Knowing how do you write a good guest post? begins with writing something that the readers feel was written especially for them. You want them to regard your post as a further development of what they already like.
Write a power-packed Headline
A great headline makes the readers read on. It must be short, straight to the point, informative and faithful to the narrative. It is best to consider a headline as the rather interesting first impression that it makes and the second ample promise that well, may be made. Such tendencies include utilizing numbers, questions and power words among other attention seeking headlines. For example ‘10 smoking guns for creating evergreen content’, is highly specific and draws in the intrigue.
Offer Content That Serves A Purpose
The most significant point to remember when doing a guest post is to give practical and relevant content. The post must not be a mere repetition of trivia but something that offers fresh and enlightening viewpoints. How do you write a good guest post? This question poses the real challenge regarding value. If the post is capable of teaching anything new, providing a solution of some sort, or illustrating unique experience, the chances are that it will stick. Look into the context extensively and provide real time examples or case studies supporting the argument.
Embed Relevant Links
Adding credible relevant research studies or articles to your post makes it more reliable. This also benefits the host site in that the host sites authority is also enhanced. Where appropriate, anchor these links on relevant articles of the host blog as they underline a network of related content that prompts the audience to read on.
Use a Conversational Tone
A conversational tone helps a reader be more engaged with the post. Make sure that the reader feels that you are addressing him/her directly. Instead of writing long run on sentences, consider alternating short statements with longer more detailed explanations. This alteration holds the reader’s interest and prevents boredom from setting in.
Finish with a Strong Call to Action
Unlike in the previous sections of the post, in the conclusion section, it is appropriate to include a call to action. This may be to ask the readers to comment, share or check your own website, let the CTA fit within the aims of the blog and aims of yourself. There is a much greater effect associated with a subtle nakedly obvious plug as a CTA and when such a plug is placed in the content.
Reading all that, what would you say is the main component of a successful guest post. There’s a proper mix of knowing the audience, making useful and fresh content, and holding an interesting tone. Once they are in place, the guest blog post might perform quite a useful function in helping establish your credibility and even inflating traffic to your website.
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